Mexia is a relatively small Texas town with a population of around 6,700 people. It is not a wealthy town with a median household income of less than $23,000 in 2000. The median house value was $36,000 that same year.
If you were hand picking a target market to hold a successful premium cookie dough fundraiser, Mexia probably would not be high on your list. But a few years ago they were looking for a band fundraising idea that would work good and decided to contact us and hold a cookie dough fundraiser.
Bands Make the Dough with This Fundraiser The attraction to selling cookie dough was simple. They knew that everyone loved freshly baked cookies. They thought it would be easy enough to sell. And they loved the idea that we would provide all the order forms and cookie dough brochures they needed for their sale free of charge and with no obligation. We even put together a fact filled kick off letter to hand out to each seller and a cash collection envelope for each person to keep collected money in. That gave them everything they needed to get started. Mexia took our advice and sold cookie dough for two weeks.
At the end of the sale they tallied their order together and found out they had sold more than 1,000 tubs. That gave them a profit of more than $5,000. They decided to sell cookie dough again the next year. This time we talked about offering some type of incentive program to make sure everyone was involved in the sale.
The results were even better. When they tallied together their order they had sold more than 1,600 tubs of frozen cookie dough and had made more than $8,000 profit.
We would love to talk to you if you are in need of a band fundraising idea. Selling frozen cookie dough might not be the fundraiser you choose in the end but we can talk through all the options with you and help make your band fundraiser a resounding success.
1 comment:
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